“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019
Here are some interesting stats on promotional outerwear:
- 67% of consumers own promotional outerwear.
- 70% of consumers keep their promo outerwear for a year or longer.
- 42% of women wear their promo outerwear on a weekly basis.
- Promo outerwear is kept at an average of 16 months.
- Promo outerwear generates 6,100 impressions over their lifetime.
- A promo jacket that costs $20 will have a CPI of 3/10 of a cent per impression!
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