“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019
Here are some interesting stats on promotional umbrellas:
- 45% of consumers own promotional umbrellas.
- Promo umbrellas are kept at an average of 14 months.
- A promo umbrella that costs $10 will have a CPI of under 1 cent per impression!
- Promotional umbrellas generate 1,100 impressions over their lifetime.
- 59% of baby boomers keep promotional umbrellas they receive for 2+ years.
- 58% of consumers report that the quality of the umbrella is the number one reason they keep it.
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