“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019
Nearly 9 in 10 consumers own promotional pens, according to ASI’s Global Ad Impressions Study 2019.
Here’s why you should give away custom branded writing instruments:
- 89% of consumers own promotional writing instruments.
- Promotional writing instruments are kept at an average of 9 months.
- A pen that costs $1 will have a CPI of less than 1/10 of a cent per impression!
- Writing instruments generate 3,000 impressions throughout their lifetime.
- 20% of consumers own more than 10 promo writing instruments.
- 51% state that they would be more likely to do business with the advertiser that gave them the promotional writing instrument.A pen that costs $1 will have a CPI of less than 1/10 of a cent per impression!
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