Oct 26, 2023
The two most powerful words in the English language are “thank you!” A simple gift or act of gratitude can make all the difference in the world to someone. The people th...
Continue ReadingOct 23, 2023
When was the last time you felt appreciated for your hard work? How did it make you feel? Recognition is a powerful tool for boosting morale. By letting someone know that they’re seen and val...
Continue ReadingOct 9, 2022
Thanksgiving may be frequently overlooked during the holiday season, between Halloween and Christmas, but it’s many folks’ favorite holiday. On Thanksgiving, families get together to sh...
Continue ReadingSep 25, 2022
Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: P...
Continue ReadingSep 10, 2022
Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...
Continue ReadingAug 27, 2022
Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees ...
Continue ReadingAug 13, 2022
Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t ju...
Continue ReadingJul 30, 2022
Surf-inspired activewear brands like ROXY® are stoked with our YUKON design—fondly known as The Party Cup™. It’s double-wall insulated, so it keeps refreshments cool on the ...
Continue ReadingJul 16, 2022
2 Ball Pillow Pack – Titleist® TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse pati...
Continue ReadingJul 1, 2022
As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual “give back” day where employee groups volunteered in their communities...
Continue ReadingJun 17, 2022
Description: 16 Oz. Swiggy Stainless Steel Bottle Industry: Non-Profit What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to hold the water for...
Continue ReadingJun 2, 2022
“Mindfulness” has become an increasingly popular buzzword over the past year, with workers suffering from pandemic-related burnout and record high stress levels. But what does it really...
Continue ReadingMay 19, 2022
If you’re looking for a crowd-pleaser of a promotion, consider candy! Few people can resist the delicious charms of a tasty treat, and giving someone a sweet gift is a great way to have them ...
Continue ReadingMay 5, 2022
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue ReadingApr 20, 2022
Physical fitness is an integral part of leading a healthy life, but it’s not always easy to accomplish on one’s own! That’s where personal trainers, gyms, and fitness classes come...
Continue ReadingApr 6, 2022
Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Cas...
Continue ReadingMar 23, 2022
Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item tha...
Continue ReadingMar 8, 2022
Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possi...
Continue ReadingFeb 22, 2022
It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...
Continue ReadingFeb 8, 2022
So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internation...
Continue ReadingJan 25, 2022
Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Co...
Continue ReadingJan 10, 2022
Whether you work with animals or want to show that your business is pet-friendly, there are plenty of products that will win over every dog breed! Here are 8 of our favorite pet products. Colla...
Continue ReadingDec 27, 2021
When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard™ Face Mask...
Continue ReadingSep 4, 2020
October is National Breast Cancer Awareness Month (NBCAM). And as we join the fight against this killer disease, the following statistics are worth emphasizing: Breast cancer is the most ...
Continue ReadingJul 1, 2020
Trust is the cornerstone of all customer experiences. Put it simply, customers will refuse to do business with a company they can’t trust. Do you realize that work uniforms can also help ...
Continue ReadingMay 26, 2020
In general, companies are all aware of crisis management, but the global scale and continued uncertainty brought by COVID-19 is a first for all of us. If you are a small to a medium-sized busin...
Continue ReadingMay 15, 2020
American businesses are beginning to consider returning to work. But as much as we all want to return to business as usual, life around the world will never be the same as it was, until such ti...
Continue ReadingMay 7, 2020
No caps, no gowns? no problem! Graduation. Everybody knows it’s one of life’s major milestones. High school graduation and college graduation are amongst the most significant events...
Continue ReadingApr 13, 2020
Time and again experts recommend wearing face coverings and cloth masks to prevent people who are unwittingly contagious from spreading their germs and the virus that causes COVID-19 in public p...
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Wear Mask! “Wear a mask and stop killing the elderly!”, says one lady. Obviously, she is upset but she does make a point. Wear masks. Some young people may think they are invincib...
Continue ReadingMar 26, 2020
Today, millions of health professionals like you are facing a painful decision. It is the kind that comes maybe once in your professional lives. You are to choose between family and your calling...
Continue ReadingMar 23, 2020
Doctors all over the world are feeling overworked due to the increased risk of COVID-19 “Coronavirus”. This crisis of national survival led to a campaign called, “Stay Home: Sa...
Continue ReadingMar 16, 2020
Once you land great employees, you don’t want to lose them, right? But for you to do that, you have to keep them highly engaged. Insightful findings by Gallup on the state of the American...
Continue ReadingFeb 25, 2020
Businesses, no matter the size, put in significant effort to try and win over new customers. According to the book Marketing Metrics, businesses have the probability of selling to a new prospect w...
Continue ReadingFeb 17, 2020
CORONAVIRUS is a big health concern for many people worldwide right now. The deadly virus, which began in the Chinese city of Wuhan, has now killed over 1,500 people and has now infected over 66,00...
Continue ReadingFeb 10, 2020
Promotional Products- the secret to the astounding election success of President Donald Trump. The Advertising Specialty Institute (ASI) published an article that showed promotional products in...
Continue ReadingFeb 3, 2020
Thinking about how to maximize the impact of your promotional products? Maybe you just have to tap into the power of color selection in boosting the effectiveness of your promotional item. Pro...
Continue ReadingJan 27, 2020
Marketing is the lifeblood of any business. While you may be great with other functions of your business such as HR, Finance, Tech, you probably won’t get even a single customer if you don&rs...
Continue ReadingJan 19, 2020
We now live in an age wherein businesses have seemingly unlimited channels or mediums to market themselves. There are Facebook Ads, Google AdWords, Web Content, Commercials, Billboards, etc. L...
Continue ReadingJan 13, 2020
As marketers who welcome the brand new decade, you are probably wondering if there is still room, in a world of digital marketing, for traditional items like pens and tumblers showcasing your lo...
Continue ReadingDec 21, 2019
Purpose of a Corporate Apparel Program A corporate apparel program, also called a uniform program or professional dress program, is an initiative to coordinate the selection, production, and adm...
Continue ReadingOct 27, 2019
Traveling, be it short-term, domestic or international, has become a staple in the lives of consumers. Thus, leading the way for the booming travel industry. Promotional items can become prime adve...
Continue ReadingSep 24, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here are some interesting stats on pr...
Continue ReadingSep 23, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here are some interesting stats on promo...
Continue ReadingSep 22, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here are some interesting stats on promo...
Continue ReadingSep 17, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here are some interesting stats on promo...
Continue ReadingSep 16, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Promotional headwear includes hats an...
Continue ReadingSep 15, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here are some interesting stats on pr...
Continue ReadingSep 15, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here are some interesting stats on pr...
Continue ReadingSep 10, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here are some interesting stats on pr...
Continue ReadingSep 10, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 The year 2020 is just around the corn...
Continue ReadingSep 3, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 For five straight years in 2018, T-sh...
Continue ReadingSep 2, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here’s why you should consider ...
Continue ReadingSep 1, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Nearly 9 in 10 consumers own promotio...
Continue ReadingAug 14, 2019
Another school year means another opportunity to market your school to prospective enrollees, as well as to your current students, teachers and employees. With prospective and current students in ...
Continue ReadingJul 15, 2019
For five straight years, the Advertising Specialty Institute or ASI has found T-shirts to be the top product category for promotional products, based on a sales report from distributors in the US. ...
Continue ReadingJul 6, 2019
Are you thinking about what company stories to tell so you can boost your employer branding efforts? Look no further. The perfect stories anchored on your company culture could just be in your mee...
Continue ReadingJun 19, 2019
It’s been over 18 years since I left the corporate world and began with my entrepreneurial journey. It’s been challenging, but definitely full of learning and absolutely rewarding. So ...
Continue ReadingJun 9, 2019
Reusable straws have been trending since 2018. If you look at the search trend for “reusable straw” in the US in the last five years on Google Trends, it shows that the interest took of...
Continue ReadingMay 28, 2019
So you got your marketing budget approved. And you’re now figuring out how to maximize returns from your marketing investment. Most marketers at this stage of the decision-making process...
Continue ReadingApr 21, 2019
Creating a lasting impression and increasing brand recognition are among the most common goals of every marketing team. Although many companies have gone digital, the use of promotional products re...
Continue ReadingApr 18, 2019
In a world where people have been talking about digital marketing, social media, PPC, search engine optimization or SEO, and content marketing, one thing about marketing strategies remains strong, ...
Continue ReadingApr 6, 2019
Although you may already be familiar with the power of promotional products, which I discussed on Impressions Matter: The Power of Promotional Products – Part 1, you might still be contemplat...
Continue ReadingMar 28, 2019
Although many marketers have started leveraging digital marketing to create or increase brand awareness, promotional products — items with an advertiser’s logo or message — remain...
Continue ReadingMar 8, 2019
The National Employee Appreciation Day is just around the corner. And with this special day coming, it seems that still not so many organizations understand the real, tangible value of showing appr...
Continue ReadingJan 17, 2019
There is no shortage of year-end articles about marketing trends that marketers need to know or should “pay attention to” in 2019. Marketing experts and influencers have shared their in...
Continue ReadingDec 9, 2018
Promotional products work. Several research and surveys have found promotional products to be one of the most cost-effective ways to promote your products or services. The question is, how do you ...
Continue ReadingNov 20, 2018
In a world where people have been talking about digital marketing, social media, PPC, search engine optimization or SEO, and content marketing, one thing about marketing strategies remains strong, ...
Continue ReadingOct 22, 2018
The financial services industry comprises businesses in several sub-sectors including banking, asset management, insurance, venture capital and private equity. Financial service businesses include...
Continue ReadingJul 7, 2018
For over two decades, I’ve been working directly with marketers, marketing managers, marketing specialists, CMOs and brand managers from various companies. All of them —and most probabl...
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