5 Ways to Build Your Personal Brand as a Marketer
For over two decades, I’ve been working directly with marketers, marketing managers, marketing specialists, CMOs and brand managers from various companies. All of them —and most probably, you are, too — are busy helping build their company’s brands.
As a marketer or a branding specialist, you’re working on brand awareness, brand reinforcement and handling brand management. You want to make sure that your companies’ names appear on the first page of Google search results for their keywords.
And many of you must have considered using promotional products to reinforce brand awareness. Why? Because promotional products work.
But seriously, let me share with you some insights that you’ve probably thought of, although not for yourself, but for the company you represent.
Now, what do I mean?
It’s time to build your personal brand, not just your company’s brand
Marketers have responsibilities to themselves — as they do have to their companies — to build a strong individual reputation or a personal brand. One of the reasons you’re a marketer is that you understand your company’s products or services and you are an expert in your industry.
You can’t truly market a business without knowing its products and services by heart. You can’t effectively take your company’s brand to the next level without a grasp of the industry and without any idea of where the industry is headed. This means:
You are an expert. You have a unique talent and unique perspectives.
Unfortunately, like most marketers, you’re probably too busy building your company brands and forgetting to take a step back and realize that you also have to build your own personal brands. And doing so will give your company a huge advantage in the industry.
Here are some tips to help you build a strong personal brand as a marketer:
For you to easily remember, I use the acronym PROMO in discussing each of these tips:
P – Publish or perish.
R – Remain authentic.
O – Own your brand and align it with your company’s brand.
M – Make it about your audience.
O – Offline engagement is still crucial.
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