Feb 25, 2020
Businesses, no matter the size, put in significant effort to try and win over new customers. According to the book Marketing Metrics, businesses have the probability of selling to a new prospect w...
Continue ReadingJan 19, 2020
We now live in an age wherein businesses have seemingly unlimited channels or mediums to market themselves. There are Facebook Ads, Google AdWords, Web Content, Commercials, Billboards, etc. L...
Continue ReadingJan 13, 2020
As marketers who welcome the brand new decade, you are probably wondering if there is still room, in a world of digital marketing, for traditional items like pens and tumblers showcasing your lo...
Continue ReadingDec 21, 2019
Purpose of a Corporate Apparel Program A corporate apparel program, also called a uniform program or professional dress program, is an initiative to coordinate the selection, production, and adm...
Continue ReadingJul 15, 2019
For five straight years, the Advertising Specialty Institute or ASI has found T-shirts to be the top product category for promotional products, based on a sales report from distributors in the US. ...
Continue ReadingApr 18, 2019
In a world where people have been talking about digital marketing, social media, PPC, search engine optimization or SEO, and content marketing, one thing about marketing strategies remains strong, ...
Continue ReadingApr 6, 2019
Although you may already be familiar with the power of promotional products, which I discussed on Impressions Matter: The Power of Promotional Products – Part 1, you might still be contemplat...
Continue ReadingMar 28, 2019
Although many marketers have started leveraging digital marketing to create or increase brand awareness, promotional products - items with an advertiser's logo or message - remain to be one of the ...
Continue ReadingJan 17, 2019
There is no shortage of year-end articles about marketing trends that marketers need to know or should “pay attention to” in 2019. Marketing experts and influencers have shared their in...
Continue ReadingJul 7, 2018
For over two decades, I've been working directly with marketers, marketing managers, marketing specialists, CMOs and brand managers from various companies. All of them -and most probably, you are, ...
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