Boost Customer Loyalty with Promotional Products

Feb 25, 2020

Businesses, no matter the size, put in significant effort to try and win over new customers. According to the book Marketing Metrics, businesses have the probability of selling to a new prospect with...

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Promo Products: Still the Best Marketing Tactic to Bring the Highest ROI this 2020

Jan 19, 2020

We now live in an age wherein businesses have seemingly unlimited channels or mediums to market themselves. There are Facebook Ads, Google AdWords, Web Content, Commercials, Billboards, etc. Like...

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Trending Promotional Products to Improve Sales Performance In 2020

Jan 13, 2020

As marketers who welcome the brand new decade, you are probably wondering if there is still room, in a world of digital marketing, for traditional items like pens and tumblers showcasing your logo....

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How an Online Store Can Simplify Your Corporate Apparel Program

Dec 21, 2019

Purpose of a Corporate Apparel Program A corporate apparel program, also called a uniform program or professional dress program, is an initiative to coordinate the selection, production, and admini...

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How to Use T-shirts to Promote Your Business

Jul 15, 2019

For five straight years, the Advertising Specialty Institute or ASI has found T-shirts to be the top product category for promotional products, based on a sales report from distributors in the US. I...

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Top 3 Mistakes that Marketers Make When Using Promotional Products

Apr 18, 2019

In a world where people have been talking about digital marketing, social media, PPC, search engine optimization or SEO, and content marketing, one thing about marketing strategies remains strong, and...

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Impressions Matter: The Power of Promotional Products – Part 2

Apr 06, 2019

Although you may already be familiar with the power of promotional products, which I discussed on Impressions Matter: The Power of Promotional Products – Part 1, you might still be contemplating...

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Impressions Matter: The Power of Promotional Products – Part 1

Mar 28, 2019

Although many marketers have started leveraging digital marketing to create or increase brand awareness, promotional products — items with an advertiser’s logo or message — remain to...

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7 Philly CMOs Share Their Top Marketing Advice for 2019

Jan 17, 2019

There is no shortage of year-end articles about marketing trends that marketers need to know or should “pay attention to” in 2019. Marketing experts and influencers have shared their insig...

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5 Ways to Build Your Personal Brand as a Marketer

Jul 07, 2018

For over two decades, I’ve been working directly with marketers, marketing managers, marketing specialists, CMOs and brand managers from various companies. All of them —and most probably, ...

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