Impressions Matter: The Power of Promotional Products – Part 2

  • Apr 6, 2019

Although you may already be familiar with the power of promotional products, which I discussed on Impressions Matter: The Power of Promotional Products – Part 1, you might still be contemplating whether it’s the right strategy for your business.

The power of promotional products alone is undeniable. Aside from having a significant reach among a huge chunk of global consumers, promotional products also have a very low cost per impression.

Their ability to leave strong impressions lies in their staying power, which eventually influences a buyer’s decision and becomes a major player in maximizing your entire marketing investment. This makes promotional items one of the most effective ways to build and reinforce brand awareness.

Leveraging promotional products is one of the most cost-effective ways to build and reinforce brand awareness.

Based on the 2019 Global Ad Impressions Study of the Advertising Specialty Institute (ASI), on average, promotional items are kept from around 8 months to as long as 2 years.

Source: Advertising Specialty Institute (ASI) – Global Ad Impressions Study 2019

Even items that are kept for a shorter period of time such as calendars generate as much as 850 impressions. And despite having the least number of impressions among promo items that consumers own, its cost per impression is only 3/10 of a cent.


Now let’s take a closer look at the factors that influence the staying power of promotional items and what makes them a very effective means of marketing your brand.




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