Feb 25, 2020
Businesses, no matter the size, put in significant effort to try and win over new customers. According to the book Marketing Metrics, businesses have the probability of selling to a new prospect w...
Continue ReadingFeb 17, 2020
CORONAVIRUS is a big health concern for many people worldwide right now. The deadly virus, which began in the Chinese city of Wuhan, has now killed over 1,500 people and has now infected over 66,00...
Continue ReadingDec 21, 2019
Purpose of a Corporate Apparel Program A corporate apparel program, also called a uniform program or professional dress program, is an initiative to coordinate the selection, production, and adm...
Continue ReadingApr 6, 2019
Although you may already be familiar with the power of promotional products, which I discussed on Impressions Matter: The Power of Promotional Products – Part 1, you might still be contemplat...
Continue ReadingMar 28, 2019
Although many marketers have started leveraging digital marketing to create or increase brand awareness, promotional products - items with an advertiser's logo or message - remain to be one of the ...
Continue ReadingJan 17, 2019
There is no shortage of year-end articles about marketing trends that marketers need to know or should “pay attention to” in 2019. Marketing experts and influencers have shared their in...
Continue ReadingJul 7, 2018
For over two decades, I've been working directly with marketers, marketing managers, marketing specialists, CMOs and brand managers from various companies. All of them -and most probably, you are, ...
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