Boost Customer Loyalty with Promotional Products

Feb 25, 2020

Businesses, no matter the size, put in significant effort to try and win over new customers. According to the book Marketing Metrics, businesses have the probability of selling to a new prospect with...

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Stay Clean, Stay Safe: 10 Hand Sanitizers to Help Fight Coronavirus

Feb 17, 2020

CORONAVIRUS is a big health concern for many people worldwide right now. The deadly virus, which began in the Chinese city of Wuhan, has now killed over 1,500 people and has now infected over 66,000 i...

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How an Online Store Can Simplify Your Corporate Apparel Program

Dec 21, 2019

Purpose of a Corporate Apparel Program A corporate apparel program, also called a uniform program or professional dress program, is an initiative to coordinate the selection, production, and admini...

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Impressions Matter: The Power of Promotional Products – Part 2

Apr 06, 2019

Although you may already be familiar with the power of promotional products, which I discussed on Impressions Matter: The Power of Promotional Products – Part 1, you might still be contemplating...

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Impressions Matter: The Power of Promotional Products – Part 1

Mar 28, 2019

Although many marketers have started leveraging digital marketing to create or increase brand awareness, promotional products — items with an advertiser’s logo or message — remain to...

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7 Philly CMOs Share Their Top Marketing Advice for 2019

Jan 17, 2019

There is no shortage of year-end articles about marketing trends that marketers need to know or should “pay attention to” in 2019. Marketing experts and influencers have shared their insig...

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5 Ways to Build Your Personal Brand as a Marketer

Jul 07, 2018

For over two decades, I’ve been working directly with marketers, marketing managers, marketing specialists, CMOs and brand managers from various companies. All of them —and most probably, ...

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