Boost Customer Loyalty with Promotional Products
Feb 25
Businesses, no matter the size, put in significant effort to try and win over new customers. According to the book Marketing Metrics, businesses have the probability of selling to a new prospect with...
Continue ReadingStay Clean, Stay Safe: 10 Hand Sanitizers to Help Fight Coronavirus
Feb 17
CORONAVIRUS is a big health concern for many people worldwide right now. The deadly virus, which began in the Chinese city of Wuhan, has now killed over 1,500 people and has now infected over 66,...
Continue ReadingHow an Online Store Can Simplify Your Corporate Apparel Program
Dec 21, 2019
Purpose of a Corporate Apparel Program A corporate apparel program, also called a uniform program or professional dress program, is an initiative to coordinate the selection, production, and admini...
Continue ReadingImpressions Matter: The Power of Promotional Products – Part 2
Apr 06, 2019
Although you may already be familiar with the power of promotional products, which I discussed on Impressions Matter: The Power of Promotional Products – Part 1, you might still be con...
Continue ReadingImpressions Matter: The Power of Promotional Products – Part 1
Mar 28, 2019
Although many marketers have started leveraging digital marketing to create or increase brand awareness, promotional products — items with an advertiser’s logo or message — remain to...
Continue Reading7 Philly CMOs Share Their Top Marketing Advice for 2019
Jan 17, 2019
There is no shortage of year-end articles about marketing trends that marketers need to know or should “pay attention to” in 2019. Marketing experts and influencers have shared t...
Continue Reading5 Ways to Build Your Personal Brand as a Marketer
Jul 07, 2018
For over two decades, I’ve been working directly with marketers, marketing managers, marketing specialists, CMOs and brand managers from various companies. All of them —and most probably, ...
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