In a world where people have been talking about digital marketing, social media, PPC, search engine optimization or SEO, and content marketing, one thing about marketing strategies remains strong, and that is the power of promotional products.
The basic concept of marketing hasn’t changed through the years. Relevancy, usefulness to the customer and product quality remain to be the critical factors in encouraging consumers to do business with your brand.
Seeing how my clients leverage promotional products and branded apparel in raising and reinforcing brand awareness and in putting their brands in front of the people who matter to their businesses, there’s no doubt that promotional products and branded apparel have stood the test of time and have been thriving in this digital age.
To maximize the impact of your marketing efforts using branded apparel or promotional products, avoid these top three mistakes that most marketers make:
Mistake No. 1: Choosing items that are IRRELEVANT to their brand and to their target consumers
Before choosing promotional products to order, try to pause for a moment and rethink your goals for using promo items in your marketing campaigns.
Most marketers target brand awareness and brand reinforcement, which, in the long run, can convert to sales. A few would like to encourage repeat business. Many have more specific purposes including driving traffic to their website, generating leads through sign-ups, or increasing their social media follower base.
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