For five straight years, the Advertising Specialty Institute or ASI has found T-shirts to be the top product category for promotional products, based on a sales report from distributors in the US.
In 2018, logoed T-shirts were the most popular products with the largest share of distributor sales at 15.1%, followed by Drinkware category with a 9% share.
Having the largest share in the distributor sales means that lots of companies and organizations consider t-shirt marketing worthy of their investment.
Why You Should Use T-shirts in Your Marketing Campaigns
So here’s why you should launch a t-shirt marketing campaign to boost your brand awareness and ultimately drive confidence in your business:
#1. Branded apparel, including T-shirts, delivers the most impressions
Why wouldn’t T-shirts be a popular choice among companies and organizations? Among all promotional products, apparel such as outerwear and t-shirts has the highest reach or impressions throughout their lifetime. T-shirts have an average impression of 3,400, based on ASI’s 2019 Ad Impressions Study [Photo Source: ASI].
T-shirts have an average impression of 3,400, based on ASI’s 2019 Ad Impressions Study.
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