So how cost-effective are promotional products?
Based on Advertising Specialty Institute’s global ad impressions study, in terms of cost per impression (CPI), advertising specialties are less expensive than most other forms of advertising.
While only large companies can afford the high budget required in other forms of advertising, small businesses have access to the “best that the advertising specialty business” has to offer because of its affordability.
A small token is enough to leave a lasting impression on your target market.
Even a small token is enough to leave a lasting impression on your target market. And it can lock in clients for years to come. – AJ Agarwal, Serial Entrepreneur, marketer and advisor to Fortune 500 brands
Promotional Products That Make the Most ‘Impressions’ Last
In the same study, ASI identified the promotional products that generate the most impressions, which are computed as: ‘how long a recipient has the product’ multiplied to ‘the no. of people the recipients come in contact with each month while they use the products’
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