The Key to Extending the Life of Your Promotional Products

  • Apr 21, 2019

Creating a lasting impression and increasing brand recognition are among the most common goals of every marketing team. Although many companies have gone digital, the use of promotional products remains one of the most effective ways to market a brand. 


The use of promotional products remains to be one of the most effective ways to market a brand.


Promotional products or advertising specialties make it easy for businesses to leave a lasting impression and increase brand awareness through cost-effective and affordable advertising mediums.


Advertising Specialties Are Less Expensive Than Other Forms of Advertising

“Advertising specialties are one of the most high-impact, cost-effective advertising mediums around.”  ASI’s Global Advertising Specialties Impressions Study

So how cost-effective are promotional products?

Based on Advertising Specialty Institute’s global ad impressions study, in terms of cost per impression (CPI), advertising specialties are less expensive than most other forms of advertising. 


While only large companies can afford the high budget required in other forms of advertising, small businesses have access to the “best that the advertising specialty business” has to offer because of its affordability.


A small token is enough to leave a lasting impression on your target market.


Even a small token is enough to leave a lasting impression on your target market. And it can lock in clients for years to come.  AJ Agarwal, Serial Entrepreneur, marketer and advisor to Fortune 500 brands

Promotional Products That Make the Most ‘Impressions’ Last

In the same study, ASI identified the promotional products that generate the most impressions, which are computed as: ‘how long a recipient has the product’ multiplied to ‘the no. of people the recipients come in contact with each month while they use the products


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