So you got your marketing budget approved. And you’re now figuring out how to maximize returns from your marketing investment.
Most marketers at this stage of the decision-making process tend to turn to Google AdWords or social media marketing or other forms of digital marketing. Of course, there isn’t anything wrong with this. If it works for your business, then, by all means, you can always use digital marketing.
However, if you want a cost-effective way to build or reinforce your brand, consider leveraging the power of promotional products or branded merchandise. With an integrated marketing approach, you can use promotional products alongside your digital marketing efforts.
I am with Paul Bellantone in spreading the word about the power of promotional products in creating brand awareness. As he said: