The Power of Promotional Products: What Consumers Say

  • May 28, 2019

So you got your marketing budget approved. And you’re now figuring out how to maximize returns from your marketing investment.

Most marketers at this stage of the decision-making process tend to turn to Google AdWords or social media marketing or other forms of digital marketing. Of course, there isn’t anything wrong with this. If it works for your business, then, by all means, you can always use digital marketing.

However, if you want a cost-effective way to build or reinforce your brand, consider leveraging the power of promotional products or branded merchandise. With an integrated marketing approach, you can use promotional products alongside your digital marketing efforts.

I am with Paul Bellantone in spreading the word about the power of promotional products in creating brand awareness. As he said:

It is our mission to ensure that all lawmakers understand that promotional products are the most cost-effective way to deliver education, motivate, inspire and create awareness.” –Paul Bellantone, President and CEO of PPAI

The Power of Promotional Products: What Consumers Say

The Promotional Products Association International or PPAI released in 2017 a consumer study that measured what it called the 5 Rs of promotional products.

Here are the key results that you should pay attention to:

REACH. Promotional products drive an “undisputed level of brand exposure.”

📌 28% are exposed to promotional products most of the time.



📌 81% of consumers keep promotional products for over a year.



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