Sep 04, 2020
October is National Breast Cancer Awareness Month (NBCAM). And as we join the fight against this killer disease, the following statistics are worth emphasizing: Breast cancer is the most com...
Continue ReadingMay 26, 2020
In general, companies are all aware of crisis management, but the global scale and continued uncertainty brought by COVID-19 is a first for all of us. If you are a small to a medium-sized business...
Continue ReadingMay 15, 2020
American businesses are beginning to consider returning to work. But as much as we all want to return to business as usual, life around the world will never be the same as it was, until such time ...
Continue ReadingMay 07, 2020
No caps, no gowns? no problem! Graduation. Everybody knows it’s one of life’s major milestones. High school graduation and college graduation are amongst the most significant events we...
Continue ReadingMar 26, 2020
Today, millions of health professionals like you are facing a painful decision. It is the kind that comes maybe once in your professional lives. You are to choose between family and your calling. ...
Continue ReadingMar 23, 2020
Doctors all over the world are feeling overworked due to the increased risk of COVID-19 “Coronavirus”. This crisis of national survival led to a campaign called, “Stay Home: Save ...
Continue ReadingMar 16, 2020
Once you land great employees, you don’t want to lose them, right? But for you to do that, you have to keep them highly engaged. Insightful findings by Gallup on the state of the American wo...
Continue ReadingFeb 25, 2020
Businesses, no matter the size, put in significant effort to try and win over new customers. According to the book Marketing Metrics, businesses have the probability of selling to a new prospect with...
Continue ReadingFeb 10, 2020
Promotional Products- the secret to the astounding election success of President Donald Trump. The Advertising Specialty Institute (ASI) published an article that showed promotional products indee...
Continue ReadingJan 13, 2020
As marketers who welcome the brand new decade, you are probably wondering if there is still room, in a world of digital marketing, for traditional items like pens and tumblers showcasing your logo....
Continue ReadingOct 27, 2019
Traveling, be it short-term, domestic or international, has become a staple in the lives of consumers. Thus, leading the way for the booming travel industry. Promotional items can become prime adverti...
Continue ReadingSep 24, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here are some interesting stats on promo...
Continue ReadingSep 23, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here are some interesting stats on promotio...
Continue ReadingSep 22, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here are some interesting stats on promotio...
Continue ReadingSep 17, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here are some interesting stats on promotio...
Continue ReadingSep 16, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Promotional headwear includes hats and c...
Continue ReadingSep 15, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here are some interesting stats on promo...
Continue ReadingSep 15, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here are some interesting stats on promo...
Continue ReadingSep 10, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here are some interesting stats on promo...
Continue ReadingSep 10, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 The year 2020 is just around the corner....
Continue ReadingSep 03, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 For five straight years in 2018, T-shirt...
Continue ReadingSep 02, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Here’s why you should consider giv...
Continue ReadingSep 01, 2019
“Promotional products are the most high-impact, cost-effective advertising medium around.” — ASI’s Global Ad Impressions Study 2019 Nearly 9 in 10 consumers own promotional...
Continue ReadingAug 14, 2019
Another school year means another opportunity to market your school to prospective enrollees, as well as to your current students, teachers and employees. With prospective and current students in min...
Continue ReadingJul 15, 2019
For five straight years, the Advertising Specialty Institute or ASI has found T-shirts to be the top product category for promotional products, based on a sales report from distributors in the US. I...
Continue ReadingJul 06, 2019
Are you thinking about what company stories to tell so you can boost your employer branding efforts? Look no further. The perfect stories anchored on your company culture could just be in your meetin...
Continue ReadingApr 21, 2019
Creating a lasting impression and increasing brand recognition are among the most common goals of every marketing team. Although many companies have gone digital, the use of promotional products remai...
Continue ReadingApr 18, 2019
In a world where people have been talking about digital marketing, social media, PPC, search engine optimization or SEO, and content marketing, one thing about marketing strategies remains strong, and...
Continue ReadingApr 06, 2019
Although you may already be familiar with the power of promotional products, which I discussed on Impressions Matter: The Power of Promotional Products – Part 1, you might still be contemplating...
Continue ReadingMar 28, 2019
Although many marketers have started leveraging digital marketing to create or increase brand awareness, promotional products — items with an advertiser’s logo or message — remain to...
Continue ReadingMar 08, 2019
The National Employee Appreciation Day is just around the corner. And with this special day coming, it seems that still not so many organizations understand the real, tangible value of showing appreci...
Continue ReadingJan 17, 2019
There is no shortage of year-end articles about marketing trends that marketers need to know or should “pay attention to” in 2019. Marketing experts and influencers have shared their insig...
Continue ReadingDec 09, 2018
Promotional products work. Several research and surveys have found promotional products to be one of the most cost-effective ways to promote your products or services. The question is, how do you mak...
Continue ReadingNov 20, 2018
In a world where people have been talking about digital marketing, social media, PPC, search engine optimization or SEO, and content marketing, one thing about marketing strategies remains strong, and...
Continue ReadingOct 22, 2018
The financial services industry comprises businesses in several sub-sectors including banking, asset management, insurance, venture capital and private equity. Financial service businesses include th...
Continue ReadingJul 07, 2018
For over two decades, I’ve been working directly with marketers, marketing managers, marketing specialists, CMOs and brand managers from various companies. All of them —and most probably, ...
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